CIW Social Media Strategist Practice Test

The correct term for how easily consumers recognize a brand through various visual cues is brand recognition. This concept refers specifically to the ability of consumers to identify a brand by its visual elements, such as logos, colors, typography, and overall design. When a brand has strong visual cues, consumers can quickly associate them with the brand itself, which is an essential element in building brand awareness and influencing purchase decisions.

Brand loyalty, on the other hand, relates to a consumer's commitment to repurchase or continue using a brand despite competitors. Market positioning involves how a brand is perceived in the marketplace relative to competitors, often encompassing factors like quality, price, and target audience. Brand identity consists of the visible elements of a brand that together create a perception in consumers' minds, including its name, logo, and design. While brand identity is related to the overall presentation of a brand, brand recognition focuses specifically on the ease with which consumers can identify that brand.