What are photos and videos posted on Snapchat referred to as?

The term "Snaps" is specifically used to refer to the photos and videos that users share on Snapchat. When a user takes a picture or a video on the app, it is designated as a Snap. This content can be sent directly to friends or added to the user's Story for a more public view. The unique aspect of Snaps is that they are typically ephemeral; they disappear after being viewed unless saved or stored in Memories.

In contrast, “Stories” refer to collections of Snaps that users can share for 24 hours, allowing friends to view them for a limited time. “Memories” is a feature that allows users to save Snaps for later use, while “Posts” is a more general term that might not specifically relate to Snapchat and can refer to shared content across various social media platforms. Thus, the specific terminology associated with Snapchat for images and videos is correctly identified as Snaps.