What best defines the term "spectator" in social media?

The term "spectator" in the context of social media refers specifically to a user who observes and follows conversations without actively participating in them. This type of user tends to consume content and information shared by others, such as posts, comments, and discussions, but does not contribute their own thoughts or responses. Spectators are crucial for social media dynamics as they contribute to engagement metrics, even if they don't generate content or engage in discussions themselves.

This understanding highlights the critical role spectators play in social media environments, providing insight into audience behavior that content creators and marketers can leverage for strategies and outreach. The other options define different types of users: those who actively produce content, engage in discussions, or create viral content are not aligned with the definition of a spectator, who remains in the background rather than stepping into the conversation.