What best describes the overall strategy for meeting customer needs through targeted social media marketing?

The overall strategy for meeting customer needs through targeted social media marketing is best described as Social Media Strategy. This term encompasses the comprehensive plan that outlines how businesses use social media to achieve their marketing and communications goals. A well-developed social media strategy takes into account the target audience, the platforms on which they engage, the specific goals of the marketing efforts, and the metrics to measure success.

Crafting an effective social media strategy involves understanding customer behavior, preferences, and pain points, which allows marketers to tailor their content and engagement tactics to meet those needs specifically. This strategic approach ensures that businesses do not just post content randomly but instead create a coordinated and purposeful plan to connect with their audience, boost brand awareness, and ultimately drive conversions.

While other options may relate to different components of social media efforts—like engagement, management, or planning—they do not encompass the entirety of the strategic framework needed to meet customer needs through targeted marketing. Engagement focuses on interactions with users, management deals with overseeing accounts and content, and planning outlines specific activities but lacks the holistic approach that a strategy provides.