What defines social media?

Social media is fundamentally characterized by its ability to facilitate two-way communication between users. This definition encompasses the interactive nature of social media platforms, allowing users not only to share content but also to engage, respond, and participate in discussions. Unlike traditional forms of media, which typically present information in a one-directional manner—where publishers dispense content to passive consumers—social media encourages active involvement, fostering community and dialogue among users.

Moreover, the collaborative aspect of social media empowers individuals to create and share their own content, thereby contributing to a dynamic exchange of ideas and perspectives. This interaction is a cornerstone of social media platforms, making them distinct from other digital communication channels. Hence, defining social media by its capacity for two-way communication is both accurate and essential in understanding its role in modern communication and networking.