What describes the development of services around a core product to enhance consumer efficiency?

The concept that describes the development of services around a core product to enhance consumer efficiency is known as Service Augmentation. This strategy involves adding supplementary services that not only improve the customer experience but also provide added value, ultimately making it easier for consumers to use the core product effectively.

Service augmentation can take various forms, such as customer support, training, warranties, and other enhancements that facilitate a better overall experience with the product. By focusing on the services surrounding the core product, companies can differentiate themselves in the market, meet consumer needs more comprehensively, and foster customer loyalty.

Brand Butler typically refers to a branding strategy that emphasizes a service-oriented relationship, but it does not specifically convey the idea of enhancing consumer efficiency through service development. Value-added services is a broader term that encompasses various enhancements but does not solely focus on the efficiency aspect directly linked to service augmentation. Product enhancement generally refers to improvements made to the actual product itself rather than the services that surround it.

Thus, the emphasis on developing services to enhance efficiency directly ties to the principles of Service Augmentation.