What describes the series of phases that a target audience goes through when interacting with a company on social media?

The concept that best captures the phases a target audience undergoes when interacting with a company on social media is described as the Social Media Funnel. This term refers to the process of guiding potential customers through various stages—from awareness and interest to consideration and ultimately, purchase. The funnel metaphor illustrates how a broad audience might enter at the top (awareness) and gradually narrow down as they engage more deeply with the brand's content and offerings, eventually reaching a decision to buy or take other desired actions.

This model is essential for understanding how social media can influence customer behaviors at different stages of their decision-making process, allowing companies to strategize their engagement effectively. It emphasizes the importance of creating tailored content that resonates with users at each phase of their journey, leading to higher conversion rates.

While other terms like Customer Journey Map also describe similar concepts of consumer interaction, they often encompass a broader view that includes all touchpoints beyond social media and may not specifically illustrate the funnel effect in the same structured manner.