What do referral links do?

Referral links primarily serve to link to company-owned websites from external sources. These links are strategically used to encourage users who encounter them on different platforms or websites to visit the company’s official site. When clicked, referral links can drive traffic directly to the targeted webpage, where further information about products or services is available, facilitating visitor conversion.

This approach effectively leverages the potential of external sources, such as social media, blogs, or partner websites, allowing businesses to extend their online presence beyond their direct channels. By doing so, companies can measure the effectiveness of their external marketing efforts while attracting an audience that might otherwise not engage with their content.

The other options do touch on relevant aspects of social media and web activity but do not accurately define the primary purpose of referral links. For example, while referral links can have implications for tracking user engagement, this is not their primary function. Similarly, directing users to social media profiles or enhancing online security falls outside the core function of what referral links accomplish.