What do referral links enhance for a company?

Referral links enhance external website visibility for a company by allowing users to share content or products with their networks, creating a direct pathway to the company's site. When users share referral links, it can lead to increased traffic as friends and acquaintances click on these links to visit the original website. This strategy not only promotes the company's offerings but also helps improve its search engine ranking due to increased backlinks and engagement from diverse sources. Essentially, referral links act as a digital word-of-mouth marketing tool that extends the reach of the company's brand and offerings beyond its own audience.