What is a 'sharer' in the context of social media?

In the context of social media, a 'sharer' refers to a user who engages with content primarily by viewing it and then sharing it with their own network, without necessarily contributing original content themselves. This role is vital in the social media ecosystem as it helps amplify the reach of existing content and can lead to increased visibility and engagement for the original creator.

Sharers play a crucial role in the viral nature of content on platforms where user-generated sharing can lead to significant organic reach. They help facilitate discussions and spread information, often serving as connectors within their social groups. By passing along content they find valuable or entertaining, sharers help boost the engagement metrics of posts, which is a key goal for many social media strategies.

The other roles described in the question, such as content creators or users who merely view content, highlight different interactions within the social media landscape but do not fully capture the active role of a sharer. Users who interact primarily through likes and comments also contribute to engagement but lack the distinct function of sharing content within their networks the way sharers do.