What is defined as a goal that directly supports a company's mission?

A goal that directly supports a company's mission is best defined as a Core Business Goal. This type of goal is integral to the overall direction of the organization and aligns closely with its mission statement. Core Business Goals typically reflect the fundamental priorities of a company, guiding decisions at higher levels to ensure that all efforts contribute to the primary purpose of the business.

These goals are broad in nature and are designed to set the path for the company’s long-term vision. They serve as a foundation upon which other objectives and strategies can be built, ensuring that all organizational efforts are cohesively aligned with the overall mission.

In contrast, Operational Goals focus on the day-to-day operations and tactical execution, while Strategic Objectives are more specific in nature, often detailing the steps that need to be taken to achieve those broader core goals. Tactical Targets are even more granular, aimed at short-term outcomes that help to fulfill the Strategic Objectives. By understanding the foundational role of Core Business Goals, one can appreciate how they serve as the pillars supporting an organization's mission.