What is meant by 'social commerce'?

Social commerce refers to the practice of using social media platforms to facilitate online sales through social interactions and user engagement. This concept emphasizes that social media isn't just a space for sharing content and connecting with others; it also serves as an effective channel for driving commerce. By integrating e-commerce features into social platforms, businesses can create a more interactive shopping experience that utilizes user-generated content, recommendations, and reviews to influence purchasing decisions.

The focus on interactions is crucial because social commerce leverages the power of community and social proof, allowing users to discover products through their networks. This can include aspects such as shoppable posts on Instagram or Facebook and the ability to make purchases directly through social media apps, which enhances customer convenience.

Other options do not encapsulate the broader definition of social commerce as effectively. While gaming platforms may have social features and websites for organizing user engagement can incorporate social elements, they do not directly relate to facilitating sales. Similarly, handling customer feedback is an important aspect of customer service but is not the primary function or definition of social commerce.