What is the first meeting for a social media campaign that gathers the campaign team called?

The first meeting for a social media campaign that gathers the campaign team is referred to as a Kick-Off Meeting. This meeting serves as the official start of the campaign and is essential for aligning the entire team around the campaign goals, strategies, and roles. During the Kick-Off Meeting, team members discuss the campaign's objectives, timelines, and deliverables, ensuring that everyone understands the scope of work and their specific responsibilities.

It is a strategic opportunity to establish communication protocols, set expectations, and energize the team for the upcoming work. This foundational meeting sets the tone for collaboration, enthusiasm, and shared purpose as the campaign unfolds.

While other options like the Launch Meeting, Planning Meeting, and Summary Meeting may address certain aspects of campaign management, they do not capture the essence of this initial gathering, which importantly initiates the campaign's execution efforts.