What is the process of asking a large group of people to generate new ideas for products and services called?

The process of asking a large group of people to generate new ideas for products and services is known as crowdsourcing. This concept involves soliciting contributions from a large number of people, often through the internet, to gather diverse insights, perspectives, and innovative concepts. Crowdsourcing taps into the collective intelligence of a community or potential customer base, enabling organizations to enhance their creativity and resourcefulness in developing new offerings.

Many companies utilize crowdsourcing to engage with their audience directly, fostering a sense of community and ownership among participants. This approach not only drives innovation but also helps create products and services that are more closely aligned with consumer needs and desires. By engaging a broad audience in the ideation process, businesses can discover unique solutions that they may not have considered through traditional channels.

Other options relate to processes that involve group interactions or feedback but do not specifically pertain to the act of soliciting ideas from a large and diverse group. Groupthink refers to a phenomenon where the desire for harmony in a group leads to a dysfunctional decision-making process. Public consultation involves gaining feedback from the public but is typically more formal and structured than the broad, open invite characteristic of crowdsourcing. Idea generation is a general term for the creative process of coming up with new ideas but