What is the purpose of streaming in social media?

The purpose of streaming in social media is primarily to deliver real-time audio and video. This capability allows users to broadcast live events, moments, or updates directly to their audience as they happen, fostering an immediate and interactive experience. Live streaming can be used for various purposes, such as live Q&A sessions, product launches, or coverage of events, allowing viewers to engage in real time through comments, reactions, and shares.

While sending static content, archiving videos, and creating virtual reality experiences are valuable functions within the broader spectrum of social media, they do not capture the essence of streaming. Streaming emphasizes the immediacy and excitement of live content, which is a key driver of engagement and connection in digital social platforms. This dynamic format encourages community interaction and enhances the overall user experience on social media.