What is the purpose of social characters in a company’s branding?

The purpose of social characters in a company's branding primarily revolves around symbolizing the company's image and tone. Social characters are often personifications or mascots that embody the values, personality, and overall essence of the brand. By doing so, they create a relatable and approachable identity for the company, making it easier for consumers to connect with the brand on an emotional level.

These characters can communicate key messages, brand sentiment, and cultural relevance in a way that resonates with the target audience. When aligned effectively with the company's mission and target demographic, social characters help to create a cohesive narrative that enhances brand recognition and loyalty. By establishing a distinct voice and personality, these characters play a critical role in differentiating the brand from competitors and engaging customers in a meaningful way.