What is the term for dividing an audience based on behavior and preferences?

The correct term for dividing an audience based on behavior and preferences is referred to as behavioral segmentation. This approach involves analyzing customers' interactions, purchase history, and engagement patterns to understand and predict their future behaviors. By utilizing this type of segmentation, businesses can tailor their marketing strategies, messages, and product offerings to meet the specific needs and desires of different segments.

Behavioral segmentation allows marketers to identify trends and patterns, enhancing the effectiveness of campaigns through targeted messaging. It goes beyond basic characteristics and focuses on how consumers respond to various stimuli, making it a powerful tool in creating personalized experiences for each user.

In contrast, the other types of segmentation focus on different aspects: demographic segmentation looks at age, gender, income, and similar factors, psychographic segmentation examines lifestyle and personality traits, while geographic segmentation considers the location of the audience. Each type has its own importance in marketing strategy, but behavioral segmentation is specifically designed for understanding how preferences and actions affect consumer decisions.