What is the term for integrating social media into company-wide initiatives requiring board-level approval?

The term that refers to integrating social media into company-wide initiatives that require board-level approval is commonly known as "Executive Buy-in." This concept emphasizes the importance of obtaining commitment and support from top management for social media initiatives. When executives are involved in the decision-making process, it ensures that the social media strategy aligns with the overall objectives of the organization and has the necessary resources and authority for successful implementation.

Achieving executive buy-in is crucial because it not only helps secure funding and resources but also fosters a culture that values social media as an integral part of the organization’s overall strategy. Furthermore, when executives advocate for a company's social media initiatives, it can greatly enhance employee engagement and encourage broader participation across various departments, facilitating a more comprehensive integration of social media strategies throughout the organization.