What term describes the practice of reacting to data about a group of people and making changes in real-time?

The term that best describes the practice of reacting to data about a group of people and making changes in real-time is crowdshaping. This concept involves using immediate insights gained from social media or other data sources to influence decision-making or strategies.

Crowdshaping emphasizes the dynamic interaction between a brand or organization and its audience, allowing for agile adaptation of content, marketing strategies, or services based on the feedback or behavior of that audience. This responsiveness helps businesses better meet the needs and preferences of their target demographics, ensuring that messaging and offerings are relevant and timely.

In contrast, crowdsourcing refers to the practice of obtaining input or resources from a large group of people, typically through online platforms, to generate ideas or solve problems, without the essential focus on real-time adjustments. Demographic adjustment suggests a more static or strategic change based on demographic factors rather than the immediate reaction to data. Market reaction indicates a broader, potentially delayed response to market trends rather than the real-time adaptability implied in crowdshaping.