What term refers to unauthorized users creating social media profiles using your company name or brand?

The term that refers to unauthorized users creating social media profiles using your company name or brand is brandjacking. This concept captures the idea of individuals or groups taking control of a brand's identity on social media for various motives, such as to mislead consumers, tarnish the brand's reputation, or promote counterfeit products.

Brandjacking can have serious repercussions for a business, including loss of customer trust, confusion among consumers, and potential legal challenges. It highlights the importance of vigilant brand management and monitoring across social media platforms. Companies often engage in strategies to protect themselves from brandjacking, which can include registering their brand names on multiple social media sites, actively monitoring social media for unauthorized profiles, and employing legal measures if necessary.

In contrast, options like brand hijacking, brand theft, and brand impersonation may relate to similar concepts but may not accurately encapsulate the specific act of creating fake social media profiles. Each term could have nuances that don't fully cover the act defined in the question.