What type of communication occurs between a business and other businesses on social media?

The type of communication that occurs between a business and other businesses on social media is known as Business to Business (B2B) communication. This form of interaction focuses on transactions, collaborations, or partnerships between different businesses, rather than between a business and individual consumers.

B2B communications often include sharing industry insights, marketing products or services to other companies, and engaging in discussions that can lead to new opportunities. These interactions are essential for fostering relationships, networking, and developing strategic alliances that can enhance business growth and efficiency. By using social media platforms, businesses can reach and engage with other businesses effectively, facilitating a range of professional interactions.

In contrast, the other types of communication listed—such as Business to Customer (B2C), which targets end consumers directly, and Customer to Business (C2B), where consumers provide feedback or services to a business—focus on different dynamics and relationships that do not fit the B2B category. Consumer engagement, while important in a broader context, does not specifically denote communication between businesses. Thus, the identification of B2B communication accurately encompasses the intended relationship described in the question.