What type of content is referred to as user generated content?

User-generated content refers specifically to content that is created by individuals rather than by brands, companies, or professional content creators. This type of content typically comes from users of a platform who share their personal experiences, opinions, and creativity. Examples include social media posts, reviews, photos, and videos made by the general public that reflect their thoughts and interactions with a brand or product.

In contrast, content created by companies is produced and controlled by the brand itself, often for marketing purposes. Curated content involves selecting and sharing material created by others, while brand-sponsored content ties in brand messaging with user-driven narratives, but it remains under corporate guidance and influence. Thus, user-generated content stands out as authentic expressions from everyday users, making option B the correct choice in understanding the nature of this type of content in the digital landscape.