Which aspect of traditional media is lacking in social media?

The correct choice highlights that traditional media lacks direct feedback from viewers, which is a fundamental feature of social media platforms. In traditional media, such as television, radio, or printed publications, communication is typically one-way. Content is created and distributed by the media producers, and the audience consumes it passively without a direct channel for immediate feedback or interaction.

In contrast, social media allows users to interact with content, giving instant feedback through comments, likes, shares, and other forms of engagement. This two-way communication enables brands and individuals to understand their audience better and adapt their content based on real-time responses, fostering a sense of community and direct connection that is not present in traditional media formats.

While other options may represent features of social media that extend beyond traditional media, they do not specifically address the lack of direct feedback, which is a core distinguishing factor between these two forms of media.