Which metric would be the most beneficial for evaluating how viral a post has become?

The amplification rate serves as a crucial metric for assessing how viral a post has become. It measures the number of times content has been shared or spread across user networks. A high amplification rate indicates that the post has resonated with the audience to the extent that they are motivated to share it further, which is a key characteristic of viral content.

In comparison, while the applause rate focuses on positive reactions or likes a post receives, it does not directly reflect how widely the content has been disseminated. The conversation rate measures interactions and discussions about the post, showing engagement but not specifically how far it has spread. Engagement rate is a broader metric that includes all interactions (likes, comments, shares), but it does not isolate the sharing aspect that is critical for determining virality. Thus, amplification rate is specifically tailored to track the virality of content by measuring how effectively it has been shared and circulated beyond the original audience.