Which of the following best represents a systematic evaluation of social media performance?

A systematic evaluation of social media performance is best represented by a social media audit. This audit involves a comprehensive review of all social media accounts, assessing various elements such as content effectiveness, engagement rates, follower growth, and alignment with overall marketing goals.

Conducting a social media audit allows a brand to identify strengths and weaknesses in its online presence, understand how well it is reaching its target audience, and make data-driven decisions for future strategies. It includes looking at both qualitative and quantitative metrics and typically culminates in actionable insights that can improve overall social media strategy.

In contrast, a business assessment tends to focus on the broader operational aspects of a business without delving deeply into specific social media channels. Engagement metrics are important indicators used within the audit but do not encompass the entire evaluation process. Meanwhile, a marketing review generally covers overall marketing strategies rather than isolating the performance of social media specifically.