Which of the following is the main focus of social commerce?

The main focus of social commerce is facilitating sales through social interaction. This concept revolves around leveraging social media platforms to enable users to discover, consider, and purchase products or services directly through social channels. By utilizing social interactions, such as sharing, commenting, and liking, businesses can create a seamless shopping experience that integrates social media and commerce.

Social commerce aims to enhance the shopping experience by allowing consumers to engage with brands and products in a familiar social media environment. Through this interaction, consumers often rely on their social networks for recommendations and feedback, which can significantly influence their buying decisions. This approach harnesses the power of social proof, which is critical in the decision-making process.

In contrast, improving web traffic, engaging users through stories, and creating games for entertainment, while they are important aspects of digital marketing and social media strategies, do not encapsulate the essence of social commerce. While these activities may drive interest or engagement, they do not directly link to the primary objective of facilitating sales through social interactions.