Which term best describes the impact of viral content sharing on brand visibility?

The term "Increased Reach" aptly describes the impact of viral content sharing on brand visibility because it refers to the exponential growth in the audience that encounters a brand's message as a result of sharing. When content goes viral, it is shared widely and rapidly across different platforms and networks, which can introduce the brand to new potential customers who may not have been aware of it before. This amplified exposure is a key benefit of viral marketing, as it leverages the power of social sharing to enhance brand recognition and awareness.

In contrast, targeted marketing focuses on specific demographics or interest groups, which doesn't capture the broad and unrestricted exposure gained from viral content. Brand loyalty relates more to a customer's emotional connection and commitment to a brand over time rather than the immediate visibility gained from viral content. Customer segmentation involves dividing a customer base into distinct groups, which does not pertain directly to the concept of visibility achieved through viral spread. Each of these alternatives addresses aspects of marketing strategy but does not encapsulate the broad exposure that comes from content that resonates widely and encourages sharing.