Which term encompasses the strategy of integrating competitive elements into social media?

The term that encompasses the strategy of integrating competitive elements into social media is gamification. Gamification involves applying game design elements, like point scoring, competition, and rules of play, to non-game contexts, which in this case is social media. It aims to engage users and encourage participation by making interactions more enjoyable and rewarding.

In the context of social media, gamification can lead to increased user engagement by creating challenges, leaderboards, rewards, and other incentives that stimulate user participation and competition. This approach not only enhances the user experience but can also drive brand loyalty and community building, as followers feel motivated to join in and compete with others.

Game dynamics, as an option, refers to the underlying mechanics that drive games but does not specifically imply the integration of these elements into a non-game environment like social media. A/B testing involves comparing two versions of content to determine which one performs better, which is more about optimization than the competitive integration of game-like elements. Social voice pertains to the tone and personality a brand uses in its communication on social media, focusing on relationship building rather than the interactive, competitive strategies that gamification promotes.