Which term refers to a model where a game is offered for free but with restricted features?

Study for the CIW Social Media Strategist Test. Use flashcards and multiple choice questions with hints to prepare effectively. Get set for your exam!

The term that refers to a model where a game is offered for free but with restricted features is "freemium." This model allows users to download and play the game without any upfront cost, but certain features, content, or enhancements are locked behind a paywall. Users can choose to remain with the free version or make purchases to unlock these additional features.

This approach is widely used in the gaming industry because it attracts a larger audience by eliminating the barrier of entry, allowing players to try the game before deciding to invest money into it. The freemium model effectively monetizes the user base by providing options for enhancements that can improve the gameplay experience.

Other options like subscription, pay-to-play, and in-app purchase represent different monetization strategies. Subscription models typically require ongoing payments for access, pay-to-play requires upfront payment to access the game, and in-app purchases refer to buying items or upgrades within an already downloaded game, often outside the freemium model.

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