Which type of communication primarily involves promotions directed to consumers?

The type of communication that primarily involves promotions directed to consumers is Business to Customer (B2C) communication. In this model, businesses create messages and promotional content specifically aimed at end users or individual consumers. The intent is to engage consumers by promoting products or services, highlighting benefits, providing promotions, and ultimately persuading them to make a purchase.

B2C communication encompasses a wide range of marketing strategies, including advertisements, social media campaigns, email marketing, and more, all designed to directly connect with consumers. This approach focuses on building relationships with customers and using emotional and practical appeals to influence their buying decisions.

Other types of communication, such as Customer to Business or Business to Business (B2B), serve different purposes and target different audiences. Customer to Business communication involves feedback or inquiries from customers to a business, while Business to Business communication focuses on transactions and interactions between companies, aimed at building partnerships and facilitating trade. Business Promotion is a broad term that can include various strategies but does not specifically focus on the direct communication efforts intended for consumer audiences.